Keynote speakers


Joseph F. Hair, Jr.
University of South Alabama, USA

Joe F. Hair, Jr. is Professor of Marketing, DBA Director and the Cleverdon Chair of Business in the Mitchell College of Business, University of South Alabama.Prof. Dr. Joe Hair brings extensive experience as the founder and director of the Kennesaw State University DBA program.  Prior to his appointment at USA he founded the Kennesaw State University DBA program, and before that held the Copeland Endowed Chair of Marketing in the Ourso College of Business Administration, Louisiana State University.  He was a United States Steel Foundation Fellow at the University of Florida, where he earned his Ph.D. in Marketing.

Prof. Dr. Hair has authored over 60 books, including Marketing, Cengage Learning, 12th edition 2017; Multivariate Data Analysis, Prentice-Hall, 7th edition 2010 (cited 110,000+ times and is in the top five all time social sciences research methods textbooks); Essentials of Business Research Methods, Routledge, 3rd edition 2016; Essentials of Marketing Research, McGraw-Hill, 4th edition 2017; and A Primer on Partial Least Squares Structural Equation Modeling, Sage, 2nd edition 2017.

He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Organizational Research Methods, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Industrial Marketing Management, Journal of Retailing, and others.  His work has been cited more than 144,600 times in academic literature. A popular guest speaker, Professor Hair often presents seminars on research techniques, multivariate data analysis, and marketing issues for organizations in Europe, Australia, China, India, and South America.



Ilan Alon
University of Agder, Norway

Ilan Alon (Ph.D., Kent State University, USA) is Professor of Strategy and International Marketing at the University of Agder. Prior to that he also had research positions in Harvard University, Georgetown University (USA) and University of International Business and Economics (China). Alon is a researcher in the field of international business with a focus on internationalization, modes of entry, political risk, cultural intelligence and emerging markets.

Ilan Alon publications have appeared in the Harvard Business Review, Management International Review, International Business Review, Journal of International Marketing, International Marketing Review and others.  His books were published by Palgrave, Routledge, McGraw-Hill among other imprints.

In addition to being a professor, Alon is the Head of International Affairs for the School of Business and Law at the University of Agder, and leader of the Emerging Markets research group.  He is also Editor-in-Chief of the International Journal of Emerging Markets and the European Journal of International Management. Ilan Alon has worked with government bodies, non-profit organizations, multinational companies and international association on various projects ranging from capacity development at the macro level to international business development at the firm or project level. Clients include USAID, illy, Darden, Disney, and others.

Ilan Alon has been a frequent speaker on various international networks including National Public Radio (USA), Voice of America (USA), RTV (Russia), Dagens Næringsliv (Norway).

Marco Cucculelli
Università Politecnica delle Marche, Italy

Marco Cucculelli holds a PhD in Economics from the University of Rome – Tor Vergata, Italy. He is Professor of Economics at the Department of Economics and Social Sciences, Università Politecnica delle Marche (UNIVPM).

He has been a visiting professor at the Kelley School of Business, Indiana University (USA) and the School of Economics and Finance, St. Andrews University (Scotland). He is currently involved in research activity at the Cracow University of Economics and the George Washington University. Marco has been a Fulbright Distinguished Chair at the University of Pittsburgh, Fall Term 2016-17, where he has taught a course on “Entrepreneurship, small business and economic development”.

He is an Associate Editor of the Journal of Small Business Management and the Journal of Small Business and Entrepreneurship, co-editor of the EM-Journal of Applied Economics, and member of the editorial board of L’Industria. He has published in the Journal of Corporate Finance, Research Policy, Small Business Economics, Economics Letters, Journal of Evolutionary Economics, Management Decision, Entrepreneurship and Regional Development, J. of Small Business Management, Journal of Cleaner Production, Int.J.of Entrepreneurship and Int.l Management, Int.J. of Entrepreneurship and Small business, Rivista di Politica Economica, L’Industria and other journals. In addition to the regular editorial activity, he has edited five special issues in international journals, including EBER.

He has been awarded the JSBM 2014 Associate Editor of the Year, and acted as chairman of the Selection Committee for Competitive Papers for the ICSB Annual World Conferences in 2017 (Argentina), 2016 (USA) and 2015 (UAE). He has worked as expert evaluator for the Italian Ministry for Education and University (Young Researcher Program “Rita Levi Montalcini”), for FWO – The Research Foundation in Flanders – Brussels, and for the UAE University in Dubai, the University of Florence and Rome – Tor Vergata. He has also participated as senior expert to several EU funded projects and worked as external consultant for Italian companies and associations. Marco is the director of the Giorgio Fuà Foundation, a member of the Money and Finance Research Group (MoFiR), and the director of the Master in Economics and Finance at the Dept of Economics – UNIVPM. As for the international activity, he is a founding member of the Industry Studies Association (Pittsburgh, USA) and a founding member of the Asian Entrepreneurship Association (Indian Institute of Technology in Kanpur). In 2011 he has been elected – as Director at-large 2012-14 – to the Board of the International Council for Small Business and Entrepreneurship – ICSB, Washington, D.C. (USA).

Desislava Dikova
Vienna University of Economics and Business, Austria


Desislava Dikova is Pro­fessor in In­ter­na­tional Busi­ness CEE fo­cus at WU Wien/ Vi­enna Uni­versity of Eco­nom­ics & Busi­ness. She pre­viosuly held pos­i­tions at the Uni­versity of Gronin­gen, the Neth­er­lands and King’s Col­lege Lon­don, the UK. She earned her doc­tor­ate de­gree from the Uni­versity of Gronin­gen, the Neth­er­lands, an Ex­ec­ut­ive Mas­ter in In­ter­na­tional and European re­la­tions from the Uni­versity of Am­s­ter­dam, the Neth­er­lands and a Mas­ter of Science in In­ter­na­tional Eco­nom­ics from the Academy of Eco­nom­ics D.A.Tzenov, Bul­garia.

 Desislava Dikova  is the Ed­it­or­-in-chief of the Journal of East West Busi­ness (pub­lished by Taylor Fran­cis) and has been a mem­ber of the ed­it­or­ial board of the Journal of In­ter­na­tional Busi­ness Stud­ies since 2007 and serves as an add hoc re­viewer for mul­tiple journ­als such as In­ter­na­tional Busi­ness Re­view, Thun­der­bird In­ter­na­tional Busi­ness Re­view, Or­gan­iz­a­tion Stud­ies, Journal of Man­age­ment Stud­ies and oth­ers. For her out­stand­ing re­search she has been awar­ded twice the Academy of Man­age­ment Best Re­viewer Award (2007, 2009), the 2009 WAIB Em­er­ald Award for Highly Com­men­ded Pa­per, she has also been the Academy of In­ter­na­tional Busi­ness Best Pa­per Nom­inee in 2009, and the Academy of Man­age­ment In­ter­na­tional Man­age­ment Best Pa­per Fi­nal­ist in 2006 and 2008.

Maria Alejandra Gonzalez Perez
Universidad EAFIT, Colombia


Maria-Alejandra Gonzalez-Perez (PhD, MBS, Psy) is Full Professor of Management at Universidad EAFIT (Colombia). Maria-Alejandra is the Vice-President of Administration at the Academy of International Business (AIB) (2015-2018), coordinator of the Colombian universities in the virtual institute of the United Nations Conference for Trade and Development (UNCTAD) since 2009, Distinguished Fellow of the Association of Certified Commercial Diplomats; Research Partner at the CEIBS Center for Emerging Market Studies (CEMS), and Editor-in-Chief of the business journal AD-minister. Dr. Gonzalez-Perez holds a PhD in Commerce (International Business and Corporate Social Responsibility), and a Master’s degree in Business Studies in Industrial Relations and Human Resources Management from the National University of Ireland, Galway. She also did postdoctoral research at the Community Knowledge Initiative (CKI) in NUI Galway. Prof. Gonzalez-Perez was the Head of the Department of International Business (2009-2013) and Director of the International Studies Research Group (2008-2013)  at Universidad EAFIT (Colombia). Prior to her positions in Colombia, she worked as a researcher in various organisations such as the Centre for Innovation and Structural Change (CISC), Irish Chambers of Commerce, and the Economics of Social Policy Research Unit (ESPRU) in Ireland.  She also has been a Visiting Professor at ESAN (Lima, Peru); Foreign Trade University (Hanoi, Vietnam); and the Universidad de Granada (Ceuta, Spain).

Dr. Gonzalez-Perez has published 12 books, over 40 academic peer-reviewed papers and several book chapters in the areas of internationalisation, sustainability, corporate social responsibility and international migration. She is a regular contributor to Latin American business media. Her research results have been presented in nearly 90 international academic conferences in all the continents. Also, she was trained as a Clinical Psychologist at the Universidad Pontificia Bolivariana (UPB) in Colombia. Maria-Alejandra has lived, studied or worked in the UK, USA, Ireland, France, Spain, and Colombia, and have travelled as a tourist to over 70 countries.

Craig C. Julian
Southern Cross University, Australia

Craig C. Julian, PhD received his PhD in 1999 and it studied “The Marketing Performance of International Joint Ventures (IJVs) in Thailand.” Dr. Julian has accumulated approximately 140 publications in books, journals, and highly rated double blind reviewed conference proceedings. Dr. Julian’s work has appeared in numerous high quality international journals including the European Journal of Marketing, Journal of Business Research, Journal of Small Business Management, Journal of Macromarketing, Journal of Services Marketing, Journal of Global Marketing, International Business Review, Thunderbird International Business Review, Asia Pacific Journal of Marketing and Logistics and the Journal of Small Business and Enterprise Development to name just a few. His books have focused on joint ventures in the Asia Pacific Region as well as the globalization of Chinese Firms and a Research Handbook on Export Marketing. He has also won competitive research grants including the prestigious Australian Research Council (ARC) Discovery Grant as an Early Career Researcher as well as a Small ARC Grant. In 2012 Dr. Julian was awarded an Erasmus Scholarship by Corvinus University in Budapest to study Hungarian Joint Venture performance. Dr. Julian is also the Editor-in-Chief of the Journal for International Business and Entrepreneurship Development. Dr. Julian’s research interests are strategic alliances, export/international marketing and international joint ventures (IJVs). He is also on the editorial review boards of the Journal of Management and World Business Research, Asian Academy of Management Journal, Journal of International Marketing and Exporting, International Journal of Trade and Global Markets, Journal for Global Business Advancement, FIIB Review, Strategies in Accounting and Management journal and the Annals of Constantin Brancusi University – Economics in Romania.

Marin A. Marinov
Aalborg University, Denmark

Marin A. Marinov is Professor of International Business and Management at Aalborg University, Denmark. He has thought and conducted research in many countries on both sides of the Atlantic and Asia including Bulgaria, the United Kingdom, the United States, Finland, Sweden, France, Germany, Portugal, Spain. Italy, and China among others. His research interests include internationalization of business, management and marketing of multinational firms in general and internationalizing firms originating from emerging economies in particular, areas in which he has researched and published at length over many years. He has consulted for numerous multinational firms, such as Kraft Foods, and national governments, including Brazil, Pakistan and the Sultanate of Oman on country and firm-specific strategies in the process of internationalization. He is Book Series Editor of the Palgrave Studies of Internationalization in Emerging Markets and Routledge Frontiers of International Business, Management and Marketing. Professor Marinov’s latest publication, Research Handbook of Marketing in Emerging Economies, came on the market in 2017. He is on the editorial boards of a large number of reputable academic journals and periodicals, has published seventeen books, numerous book chapters and more than 90 academic articles.

Svetla Marinova
Aalborg University, Denmark

Svetla Marinova’s research focuses on the internationalization of emerging economies and firms and the role of company internationalization and foreign direct investment in fostering sustainable business development and growth. She has been involved in research on outward foreign direct investment (with Child and Marinov), internationalization of SMEs from emerging markets (in SI-NET), attitudes toward advertising in emerging markets (with Petrovici, Marinov and Ford), the role of relationships and branding in emerging market contexts (with Cui, Shiu, Kumar), and technology transfer in emerging markets (with Khan and Ramirez). Svetla is co-author (with Czinkota, Ronkainen, Moffett and Marinov) of the first European Edition of International Business, a textbook that was specificly designed for the European context. She has published in European Journal of Marketing, International Marketing Review, Thunderbird International Business Review, Advances in International Management, Advances in International Marketing, Journal of Global Marketing, Journal of Euro-marketing, Journal of East-West Business, and Revista Faces, among others. Svetla has co-edited (with Marinov) three books on FDI and internationalization of emerging economies and firms, She has also guest co-edited special issues of European Journal of Marketing (with Paliwoda) and of International Marketing Review (with Carrigan and Szmigin).

John M. Mezias
University of Miami, USA

John M. Mezias is a tenured Associate Professor at the University of Miami’s Miami Business School. He received his Ph.D. from New York University’s Stern School of Business in 1998. He teaches Executive MBAs, MBAs, and Custom Executive Programs at the University of Miami and has taught in Executive Programs at London Business School, INSEAD, New York University, and Seoul National University. His teaching awards include five Excellence in Teaching award from Miami Business School and the Most Popular Professor award from BusinessWeek Magazine’s Survey of University of Miami MBAs.

Dr. Mezias’ research was nominated for several awards, and he won the Best Paper award from the Academy of Management’s International Management Division. He has published in such scholarly journals as the Harvard Business Review, Strategic Management Journal, Journal of International Business Studies, Organization Science, Journal of Management, Strategic Organization, British Journal of Management, Long Range Planning, Journal of International Management, AIB Insights, Asia Pacific Journal of Management, and Journal of Organizational Behavior. He is Associate Editor of AIB Insights and has long served on Editorial Boards of the Strategic Management Journal and the Journal of International Business Studies. Dr. Mezias was also Chair of the Academy of Management’s International Management Division during 2013-2104.

Dr. Mezias has organized Leadership Development and Innovation programs in China, England, France, Switzerland, and the United States, and managed consulting projects in Brazil, Colombia, and the United States. He has worked with such firms as AstraZeneca, Audi Latin America, Celistics, Covidien, Fujitsu, GE Infrastructure, Havas Media, LG, Louis Vuitton Moet Hennessy, Monsanto, Nestle, Novartis, PepsiCo Brazil, Roche, Royal Caribbean, SeaLand, Symantec, and Visa Latin America. He has consulted for many not-for-profit organizations and served on several Boards of Directors. Before embarking on an academic career, he co-founded and remains a Director of a New York-based entertainment company.

Immanuel Azaad Moonesar
Mohammed Bin Rashid School of Government, United Arab Emirates

Immanuel Azaad Moonesar R.D., the Assistant Professor- Health Policy and Research Leader of Health Policy at the Mohammed Bin Rashid School of Government, Dubai, United Arab Emirates. His qualifications include a Doctor of Philosophy (PhD) in Health Services: Leadership (Superior Distinction) from Walden University, USA; Master of Quality Management (Distinction) from the University Of Wollongong Australia (UOW); a Postgraduate Diploma in Institutional Community Nutrition & Dietetics (Distinction) & a Bachelor of Science in Human Ecology: Nutrition and Dietetics from the University of West Indies (UWI), Trinidad & Tobago. He is also the Managing Director, at “I AM Consulting” (Trinidad & Tobago, Caribbean), in addition to, the role of the President (Chapter Chair) and Executive Board member of the Academy of International Business – Middle East North Africa (AIB-MENA) Chapter. He is also a Registered Dietitian and possesses professional certifications in ‘NEBOSH Occupational Health and Safety’, ‘Project Management: Certified Business Professional (CBP)’ and ‘Quality Management System Internal Auditors (ISO 9001:2008)’. He has published in over 85 publications with high impact factors in peer-reviewed journals, peer-reviewed international conferences, co-authored books and book chapters to date. His PhD dissertation manuscript was entitled: The Role of UAE Health Professionals in Maternal and Child Health Policy. His career experience includes quality assurance and management, nutrition and dietetics, health & safety, teaching and institutional research. While, his research interest is in public policy, international business policy, healthcare management & leadership, maternal & child health, health policy and innovation, nutrition, and quality management.

James Nebus
Suffolk University, USA

James Nebus is Associate Professor of Strategy and International Business and Director of the Undergraduate Global Business Program at Suffolk University in Boston (MA, US). He has published in the Journal of International Business Studies, Academy of Management Review, and Journal of International Management among others. He received a Ph.D. in international business and MBA from the University of South Carolina (SC, US), as well as BS in Electronic Engineering and BA in Economics from Rutgers (NJ).  Jim teaches international business and global strategy, and is on the editorial review board for the Journal of International Business Policy.  He has 22 years of industry experience including 10 years in international management positions in Europe and Asia.

William Newburry
Florida International University, USA

William (Bill) Newburry is Chair of the Department of International Business and the Ryder Eminent Scholar of Global Business at Florida International University. He also serves as a Non-Resident Senior Research Fellow at the China Europe International Business School (CEIBS) Center for Emerging Market Studies. Bill served as Chapter Chair of the Academy of International Business Latin America (AIB-LAT) Chapter from 2012-2018. He previously served as Chair of the Global Strategy Interest Group of the Strategic Management Society. Dr. Newburry earned his Ph.D. in 2000 from New York University’s Stern School of Business, with co-majors in the fields of international business and management. Prior to pursuing an academic career, he worked six years in the F-15 Contracts and Pricing Department at McDonnell Douglas Corporation in St. Louis.

Dr. Newburry’s research focuses on how multinational corporations manage and relate to subsidiaries and other local stakeholders when they invest in foreign countries, with an emphasis on issues related to corporate reputation in emerging markets. He co-authored Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth (2016, Cambridge University Press), and has co-edited two additional books. Bill has published 40+ articles in top-tier, peer-reviewed journals, along with another 20 chapters in edited books. Dr. Newburry is Series Editor for Research in Global Strategic Management. He currently serves on the Senior Advisory Board of the Review of International Business and Strategy, and on the editorial boards of the Journal of International Business Studies, Journal of World Business, Journal of Management Studies, Global Strategy Journal, Thunderbird International Business Review, Cross Cultural and Strategic Management, and Canadian Journal of Administrative Sciences

Arnold Schuh
Vienna University of Economics and Business, Austria

Arnold Schuh is Director of the Competence Center for Emerging Markets & Central and Eastern Europe (CEE) and Assistant Professor at the Vienna University of Economics and Business (WU Vienna). He is also Adjunct Associate Professor of International Business Studies at the Carlson School of Management, University of Minnesota, USA, and Honorary University Professor at Corvinus University of Budapest, Hungary. He received his Master in Business Administration and his Doctorate in Economic and Social Sciences from the WU Vienna. He was Visiting Professor at the College of Business and Economics, University of Kentucky in Lexington, USA, and Visiting International Business Scholar at the International Business Department of the University of South Carolina in Columbia, USA.

His primary research areas are marketing and strategic management in CEE and Europe. Current research focuses on strategies of foreign multinational companies in CEE and competitive strategies of local firms in CEE (“Local Heroes in CEE”). In addition to his academic work, Arnold Schuh has served as a consultant and management trainer to a number of companies including Rank Xerox, Philips-Whirlpool, Philips Medical Systems, Skandia, Bosch Austria, RHI, Boehringer-Ingelheim, Commerzbank, Bank Austria and Austrian Post AG.

Thomas Steger
Regensburg University, Germany

Thomas Steger is Full Professor of Leadership and Organization at the University of Regensburg. He has graduated from the University of Fribourg (Switzerland) and received his doctoral degree as well as his habilitation from the Chemnitz University of Technology. Moreover, he acted as professor (ad interim) at the University of Hohenheim and at the University of Erfurt.

His research interests focus on corporate governance (especially boards of directors) and employee owned companies. Particular emphasis is placed on the transforming countries of Central and Eastern Europe.

Since more than two decades, Thomas is intensively engaged in the area of management in Central and Eastern Europe. He was a co-founder (and currently editor-in-chief) of the Journal of East European Management Studies. He was involved in setting up an MA program in European Studies at the Bulgarian-Romanian Interuniversitarian Centre for Europe in Rousse and Giurgiu. Moreover, he was a guest lecturer at different universities in Central and Eastern Europe and has led and contributed to several research projects in the field, related to topics such as business elites, corporate governance, talent management, MNC subsidiaries, and business corruption.

Besides his academic career, Thomas has served as a member of the Executive Committee of a large Swiss non-profit organization and as HR manager of an industrial medium-sized company. Since many years he is also engaged in numerous executive training and education programs in several European countries.